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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Yamagata Hanagasa Festival

[Yamagata Prefecture] The roots of the Yamagata Hanagasa lie in Obanazawa! Labor resulting from embankment construction...

Yamagata Prefecture's Hanagasa Festival is known as one of the six major festivals in the Tohoku region. Its trademark is the hats decorated with safflower, the prefectural flower of Yamagata. The Hanagasa Ondo chant "Yasho Makasho" is a must-hear...

NEFT Editorial DepartmentNEFT Editorial Department2024.07.09

Tohoku Kizuna Festival 2024 Sendai

[Miyagi Prefecture] Introducing the highlights of the upcoming Tohoku Kizuna Festival 2024 Sendai!

"Pokémon GO Fest 2024" was held in Sendai for four days from May 30th to June 2nd, attracting an astonishing amount of excitement from people from all over Japan and the world.

NEFT Editorial DepartmentNEFT Editorial Department2024.06.04

A procession carrying lanterns and the main hall

Kokusekiji Temple Somin Festival: The End of Over 1,000 Years of History | 2024 Local Report [Iwate Prefecture]

This year marks the finale of the Kokusekiji Somin Festival, which has been going on for over 1,000 years. It's been talked about a lot for a while now, but I couldn't miss the finale without ever seeing it!.

AoiwaAoiwa2024.02.22

What is "Nyuhogataki"? The frozen waterfall is lit up in winter, making it an Instagrammable spot!.

Aomori Prefecture offers a variety of seasonal scenery. Among them is Nyuhogataki Falls in Nishimeya Village, a soothing spot where you can enjoy fresh greenery and negative ions in summer, and in winter, the waterfall freezes over and becomes a magical place for festivals and illuminations...

Hana OdagiriHana Odagiri2023.12.22

Introducing 4 Must-See Traditional Festivals in Nihonmatsu City (Fukushima Prefecture)

Nihonmatsu City, a castle town with a 100,000 koku rice yield, is home to the Nihonmatsu Lantern Festival, one of Japan's three major lantern festivals, the Nihonmatsu Chrysanthemum Doll Festival, Japan's largest, and the Harimichi Abareyama Festival, which has a tradition dating back over 400 years.

natsukinatsuki2023.09.26

[Aizuwakamatsu City, Fukushima Prefecture] Aizu's largest festival! Information on Aizu Festival 2023

Aizuwakamatsu City is a city where history, culture, and traditions still live on, including its symbolic Tsuruga Castle, and the scenery of a castle town is still preserved to this day. The Aizu Festival is held over three days in Aizuwakamatsu, where you can feel this history...

natsukinatsuki2023.08.30

[Shinjo City, Yamagata Prefecture] Shinjo Festival, an Important Intangible Folk Cultural Property said to be the largest float procession in Japan

The Shinjo Festival is a three-day summer festival held annually from August 24th to 26th in Shinjo City, a former castle town in northern Yamagata Prefecture. Its gorgeous float procession is said to be "Japan's largest float procession.".

NORIJUNNORIJUN2023.07.31

Enjoy Tohoku's Summer Festivals to the Fullest! - Complete Guide to Summer Festivals -

With summer in full swing, thoughts turn to summer festivals... Due to restrictions on activities and self-restraint caused by the COVID-19 pandemic, most places that have refrained from holding summer festivals in recent years are planning to hold full-scale festivals this year...

SatomioriSatomiori2023.07.27

[Tohoku] Strange festivals in Tohoku!? Introducing 6 festivals that will surprise people from other prefectures

Japanese people are a festival-loving people. There are festivals held somewhere in Japan all year round. Due to the COVID-19 pandemic, festivals themselves have been put on hold for the past few years, but with the lifting of restrictions on movement, this year...

SatomioriSatomiori2023.05.08

[Date City, Fukushima Prefecture] A journey around the sacred mountain power spot, Reizan Town, Date City

Ryozen-machi, Date City, located in northern Fukushima Prefecture, is a town famous as a power spot. It's home to the sacred mountain and Ryozen Shrine, which have long been a place of deep religious faith, as well as the traditional Ryozen Taiko drumming...

natsukinatsuki2023.05.02

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  • What day is it today? | Tohoku Edition: What day is it on September 6th?
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  • Super interesting! Tare de Matsumoto, a premium yakiniku sauce, taste review [Fukushima Prefecture]...
  • Koriyama brand vegetables [Sasuke eggplant and Mankichidon]
    What are Koriyama brand vegetables? [Sasuke Eggplant - Mankichidon Edition] We cooked and tried them! [Fukuoka...
  • Housewife's Shop Saichi
    Local supermarket Shufu no Mise Saichi sells 20,000 Akiu Ohagi rice balls a day!? [Miya...
  • [Ofunato City, Iwate Prefecture] Sanriku Brewing Company's SANRIKU BEER Tasting...
  • [Aomori Prefecture] Which cider is recommended? We actually tried them all!
  • Azumaya Honten is the long-established restaurant that originated wankosoba! Their summer-only salad soba is also popular! [Iwate...
  • This is a bit of a sudden question. Hong Kong fried noodles are delicious, right? They're the same all over the country...
  • Smotch Package
    The appeal of "Smotchi," a smoked gourmet food originating from Yamagata Prefecture, and recipe variations!
  • Akita Senbero
    Akita Prefecture: 3 recommended cheap drinking spots in the Kawabata area, a long-established entertainment district in Akita City!
  • The gorgeous Noheji Gion Festival and Noheji, a port of call for Kitamaebune ships (Aomori Prefecture)
  • What are the Mogami Eight Shields? [Part 1]
    [Part 1] What was the "Mogami Yatsudate," a coalition of local lords in Dewa Province? | Sengoku period...
  • Vajrayana Vairocana Buddha of Dainichi Hall Bugaku
    Dainichido Bugaku | Bugaku with a history of approximately 1,300 years, dating back to the famous monk Gyoki [Kazuno City, Akita Prefecture]
  • [Aomori Prefecture] How cold is it in Aomori? Here are some tips to protect yourself from the cold during your winter trip to Aomori!
  • Fire Prevention Tiger Dance
    Fire Prevention Tiger Dance: A traditional performing art that conveys the wish to protect the town from strong winds and fires [Miyagi Prefecture]
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    A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
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[Aomori Prefecture] 8 Famous Springs in Aomori Prefecture! A treasure trove of refreshing spring water nurtured by the blue forests!
The gorgeous Noheji Gion Festival and Noheji, a port of call for Kitamaebune ships (Aomori Prefecture)
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[Part 2] Who is the Oshu "Maikusa Blacksmith"? The development of the Japanese sword...
The World of Itako, Female Shamans of Tohoku (Part 3)
[Part 2] The World of Itako, Traditional Female Shamans of Tohoku | The Curse of the Itako...
Ogata Village | Hachirogata Reservoir
Hachirogata Lake (Akita Prefecture), once the second largest lake in Japan
Kattamine Shrine (plaque bearing the name Zao Daigongen)
Is there a sacred object that keeps moving between the summit and the hot spring town at the foot of the mountain? Miyagi Zao...
Shiroishi Castle and stone monument
Miyagi Prefecture also has a castle with a castle tower! The castle of Katakura Kagetsuna, a senior retainer of the Date clan, is called "Shira...
The Southern Pumping Station almost completely blocks off the regulating reservoir (right) and the Western Receiving Channel (left). The long channel in the middle is the Central Main Drainage Channel. ©Oga Peninsula-Ogata Geopark
[History of Hachirogata Reclamation ③] The land is below sea level… Water management is a lifeline [Autumn...
The core of the theory that Aomori Hiba is the strongest is the "Hino" which is only found in Aomori Hiba in Japan.
Image of the excavation of the Warabite sword
The missing link in the birth of the Japanese sword? The "Warabite sword" wielded by the Emishi...
[Misato Town, Akita Prefecture] "Roku" Springs, where 120 springs have enriched the lives of people...
[Fukushima Prefecture] Is the northern town of Koorimachi the birthplace of the Date clan?
[The Mystery of Kamakura] Kamakura, a winter tradition in Akita Prefecture, is related to the Kamakura Shogunate...
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[Part 2] What is Ichinoseki and Hiraizumi's "Mochi Honzen"? | Other Honzen dishes...
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