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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Yamagata Prefecture

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Perfect for a summer trip! Try all of Yamagata's "cold noodles"!

Even though Tohoku is cool, summers are still hot. When you travel around, you'll want to eat cold food. Yamagata Prefecture has dishes like mugi-kiri, chilled meat soba, and chilled ramen...

HarumakiHarumaki2017.08.08

[Yamagata] Be amazed by the vibrant Hanagasa! Come see the Yamagata Hanagasa Festival!

The Yamagata Hanagasa Festival is held every year for three days from August 5th to 7th around JR Yamagata Station. With a colorful Zao Daigongen float at the front, you can hear shouts of "Yatsusho, Makasho!"...

HarumakiHarumaki2017.07.28

[Yamagata] Yamagata is a fruit powerhouse! Enjoy sweets made with plenty of fruit...

Yamagata Prefecture is known as the kingdom of fruits, with a higher yield than any other prefecture, including cherries, peaches, and grapes. While they are delicious eaten as they are, they are also great as desserts in parfaits and cakes.

HarumakiHarumaki2017.07.23

When you think of Yamagata, you think of Yonezawa beef! Here are some popular restaurants in Yonezawa City!

Yonezawa Beef is nationally renowned as the finest Japanese Black beef. It is made from heifers and steers that have been carefully fattened for over 32 months after birth, and is characterized by its tender meat and sweet, high-quality fat.

HarumakiHarumaki2017.07.15

Lots of unique hot springs! Hot spring inns you'll want to visit on your trip to Yamagata Prefecture

Yamagata Prefecture, facing the Sea of ​​Japan, is home to numerous famous hot springs. Some overlook the sea, while others are located deep in the mountains. You can enjoy bathing in these hot springs while immersing yourself in nature. This time, we'll introduce some of our most recommended...

HarumakiHarumaki2017.07.08

[Yamagata Prefecture] The craftsmen's attention to detail is incredible! Yamagata's three major soba streets!

Yamagata soba is known for its firm texture and rich aroma, and is enthusiastically supported by country soba fans across the country. Yamagata Prefecture's Murayama, Oishida, and Obanazawa cities are particularly well-known, with many famous soba restaurants...

HarumakiHarumaki2017.07.04

[Yamagata] Sato Nishiki and Beni Sayaka... Cherry picking in Yamagata...

Yamagata Prefecture's most famous product is undoubtedly cherries. Yamagata Prefecture accounts for approximately 70% of the nation's cherry production, and the peak harvest season is in the summer, when the prefecture is bustling with people who come to pick cherries.

HarumakiHarumaki2017.06.16

Yamagata-style potato stew

Come to Japan's No. 1 Imoni Festival in Yamagata City! [Yamagata Prefecture]

What do you imagine when you hear the word "imoni"? As the name suggests, imoni is "boiled potatoes." In the Tohoku region, it is so popular that it is often referred to as a spring cherry blossom viewing dish and an autumn imoni dish.

NEFT Editorial DepartmentNEFT Editorial Department2017.01.31

The hot topic right now! 3 popular guesthouses in Yamagata

Have you ever heard of the term "guest house"? Guest houses are currently popular among travelers, and "minshuku" (private inns) are also gaining popularity...

NEFT Editorial DepartmentNEFT Editorial Department2017.01.19

The strong texture and firmness are the appeal! 3 popular soba restaurants found in Yamagata, the soba capital!

Yamagata Prefecture is famous for its chewy soba noodles! Try traditional country soba, Sarashina soba made with only the center of buckwheat flour, and crispy tempura. Come visit Yamagata Prefecture to sample authentic soba noodles...

NEFT Editorial DepartmentNEFT Editorial Department2016.12.27

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