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folk beliefs

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The zodiac sign for 2023 is the rabbit. What is the zodiac belief unique to Sendai, the "Ka-tai-shin"? [Sendai City, Miyagi Prefecture]

In Sendai City, Miyagi Prefecture, there are 12 shrines and temples dedicated to the twelve animals of the Chinese zodiac. Each zodiac sign has its own principal image called a "Kedegami-san" (triangle god), a unique feature of the Sendai region.

Editorial staffEditorial staff2023.01.23

Aizu-Tajima Gion Festival

The Aizu-Tajima Gion Festival, famous for Japan's largest bridal procession [Minamiaizu Town, Fukushima Prefecture]

Known for the Aizu-Tajima Gion Festival, Aizu-Tajima was once a bustling post town on the Shimotsuke Kaido (Aizu-Nishi Kaido) road, which connected Nikko to Aizu-Wakamatsu, the center of the Aizu region.

NORIJUNNORIJUN2022.10.06

[Morioka City, Iwate Prefecture] "Morioka's Charm Rock" Eboshi Rock is one of Iwate's most powerful spots

Iwate, blessed with abundant nature, is home to many mystical power spots. This time, we'll be introducing one of these power spots, the giant power stone "Eboshi," which is within walking distance from Morioka Station.

NakaNaka2022.08.06

[Akita Prefecture] What is Kashima-sama? A detailed explanation of the doll Jizo statue faith in Akita Prefecture

Dososhin, or roadside gods, are said to be placed at the borders of villages and along mountain passes to ward off foreign epidemics and evil spirits. It's notable that they come in a variety of different types and shapes throughout Japan.

MurasakihimeMurasakihime2022.03.01

[Aomori Prefecture] The spectacle of "Senbon Torii" - the endless vermilion torii gates

When you think of Inari shrines, the red torii gates are what make them stand out, but the highlight is the vermilion torii gates seen at Takayama Inari Shrine in Aomori Prefecture, at the northern tip of Honshu. In snowy Aomori Prefecture, the vermilion torii gates stand in a garden buried in white snow...

tryworks.okatryworks.oka2022.02.13

Iizaka Town's "Uso Kae Festival" - A festival to turn misfortune into lies [Fukushima Prefecture]

Takahata Tenmangu Shrine, located in Iizaka-cho, Fukushima City, in northern Fukushima Prefecture, holds the "Usokae Festival" twice a year. It is held with the hope that all misfortunes will be turned into lies and turned into good things. Only at the Usokae Festival can you get...

Haruka HashimotoHaruka Hashimoto2021.12.11

Kokusekiji Somin Festival, one of Japan's three most unusual festivals, lasts from late into the night until the morning (Iwate Prefecture)

There are many winter festivals in Tohoku, but one that stands out among them and has a long history is the Kokusekiji Somin Festival, held at Mt. Myoken's Kokusekiji Temple in Mizusawa, Oshu City, Iwate Prefecture. It has a long history...

NEFT Editorial DepartmentNEFT Editorial Department2021.10.22

Mount Chokai, one of Japan's 100 most scenic spots, straddling Akita and Yamagata, is a treasure trove of landscapes and legends!

Mount Chokai, which straddles Akita and Yamagata prefectures, is one of Japan's 100 most scenic spots and is also counted among Japan's 100 most famous mountains. With an elevation of over 2,300 meters, its peak soars above the clouds...

akoako2017.10.25

Sendai Shiro

Did the God of Fortune really exist? The Legend of Sendai Shiro! [Sendai City, Miyagi Prefecture]

Did you know that Sendai once had a god of fortune? His name was Sendai Shiro. Even today, there is no end to the number of stores that display his picture in hopes of sharing in his blessings. What kind of...

Chimon2017.01.24

Torii gate of Osaki Hachiman Shrine

Osaki Hachiman Shrine, the main shrine of Sendai and a national treasure, famous for the naked pilgrimage at the Donto Festival (Miyagi Prefecture)

Osaki Hachimangu Shrine is a shrine located in the western part of Aoba Ward, Sendai City, Miyagi Prefecture, along Prefectural Route 31 (Sendai-Murata Line) in Yahata, Aoba Ward, Sendai City, a designated city. Formerly ranked as a village shrine...

NEFT Editorial DepartmentNEFT Editorial Department2016.09.14

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