When you think of natto, you might imagine it as something you eat plain for breakfast, but in the Tohoku region, it's a whole different experience. In Tohoku, where fermented food culture is deeply rooted, natto has become a part of the local food culture...
Miyagi Prefecture's major autumn festivals include the annual festival of Osaki Hachimangu Shrine, the main shrine of the Sendai domain, which had a fiefdom of 620,000 koku. Other famous festivals include the festival of Masamune Date of Mt. Iwate, where the domain's founder, Masamune Date, had his base before founding Sendai.
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One of the things that surprises people living in Tohoku when they travel outside the prefecture is that Yakisoba Bagoon is not sold anywhere in the country. In fact, Yakisoba Bagoon is not sold nationwide, and is a product exclusive to the Tohoku and Shinetsu regions...
It has been 18 years since the Tohoku Rakuten Golden Eagles, based in Sendai, became the first team in 50 years to join the Nippon Professional Baseball (NPB) Pacific League in 2004.
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Japanese people are a festival-loving people. There are festivals held somewhere in Japan all year round. Due to the COVID-19 pandemic, festivals themselves have been put on hold for the past few years, but with the lifting of restrictions on movement, this year...
With restrictions on movement now lifted, tourist destinations across the country are expected to be bustling this Golden Week. This year's Golden Week is expected to see many visitors, not only from Japan but also from overseas...
Following "Autumn Colors in Tohoku," this is the second promotional video for Tohoku. This video, created by filmmaker Yuki Nagakawa, was produced in collaboration with the Tohoku Tourism Organization and six Tohoku prefectures (Aomori, Iwate, and...
The beauty of Autumn Colors in Tohoku is truly breathtaking. This ultra-high-definition video begins with a landscape that makes full use of the light. Autumn Colors...
