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Doll's Festival

Yamagata is dyed with Hina! We offer Hina dolls from all over Yamagata, from ancient Hina to Kyoto Hina and hanging Hina...

Speaking of March, Hinamatsuri is an annual festival event in Japan that prays for the healthy growth of women. In Yamagata Prefecture, Hina decorations will be made for one month, beginning on the lunar calendar (April 3)...

ikokeikoke2023.02.23

[Akita Prefecture] 4 famous waters in Akita Prefecture and the Arayawakusui group in Akita City! Delicious rice and local sake...

Akita Prefecture is known for its delicious rice and alcohol, and delicious water is gushing everywhere in the prefecture. Mt. Waga is a landmark of the Shirakami Mountains, a World Heritage Site in the north, and Mt. Waga is located in the Ou Mountains to the east, along three sides of the prefecture...

Daiwa ConsilioDaiwa Consilio2023.02.22

[Hirosaki City, Aomori Prefecture] Starbucks Coffee Hirosaki Koen-mae store where you can feel the Taisho romance...

There are stylish Starbucks stores all over the country, but there is also a quaint, Showa-era retro "Starbucks Coffee Hirosaki Koenmae Store" in Hirosaki City, Aomori Prefecture. Hirosaki Park is famous for its cherry blossoms...

sakusaku2023.02.16

Inside the Inakadate station building turned into art by artist GOMA

[Aomori Prefecture] The station [ART STASION] is surrounded by the world of artist GOMA, and its exterior...

May 2020 (Reiwa 2). As the world is at the mercy of the coronavirus, art by artist GOMA is painted inside the Inakadate station building on the Konan Railway Konan Line...

sakusaku2023.02.14

Hijiori Fantasy Corridor

[Okura Village, Yamagata Prefecture] Fantasy amid heavy snowfall! An annual event at Hijiori Onsen, enchanting snow and...

A mysterious light appears in the snow all over the area. The 17th time of the event, the Hibiri Fantasy Snow Corridor is decorated with illuminations, centered around the Copper Mine River that flows from Mt. Tsukisan, one of the three Dewa mountains, creating a fantastic view...

ikokeikoke2023.02.11

[Sendai City, Miyagi Prefecture] Restoration of the damaged Date Masamune equestrian statue is scheduled to be completed in late March

The statue of Date Masamune's horse majesty is a symbol of Sendai, which has been watching over the capital of the forest for many years from Mt. Aoba. In March 2022, the earthquake was damaged by a magnitude 6 earthquake observed in Miyagi and Fukushima prefectures, causing serious damage...

editorial staffeditorial staff2023.02.10

[Aomori Prefecture] How cold is it in Aomori? Introducing cold weather measures for your winter trip to Aomori!

Speaking of snow, Tohoku! The amount of cold and snow in winter in Aomori is particularly different from other prefectures. Some people planning their first trip to Aomori may wonder, "How cold is Aomori?"

.NEFT Editorial Department2023.02.08

The charms of Morioka City, selected by the New York Times as the second most travel destination in the world, bringing you the charm of local...

On January 12th, 2023, Morioka City was chosen as the second place after London in the "52 places to visit in 2023," announced by the New York Times, and locals were surprised and happy...

Daiwa ConsilioDaiwa Consilio2023.01.31

What is Minamida Onsen Hotel Appleland, a hotel inn in Tsugaru where Apple Kannon is located? [...

I stayed at Minamida Onsen Hotel Appleland at the end of last year. At Minamida Onsen Hotel Appleland, we were able to enjoy hot springs and food and have a blissful time. In this article, South...

sakusaku2023.01.30

The crane's favor 00

Is the origin of the legendary "The Crane's Return"? "Uruyama, Nanyo City, Yamagata Prefecture" and "Tsurufuyama Jinzoji Temple"

The old tale, "The Crane's Return," begins with a place once in a while, is probably a story that many people have heard at least once. It is a famous folk tale with similar stories all over the country, but Yamagata...

ikokeikoke2023.01.20

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The crane's favor 00
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